Saturday, April 26, 2014

THE SCIENCE OF SELLING YOURSELF SHORT



Our story starts this past Thursday night.  After two months of saying I need to see The Wolf of Wall Street, I finally decided to give the movie a watch.  This is not a review of the movie however.  This is more a story of how my experiences affected the way I view the movie.  Also, while it’s not necessary, this will all probably make a lot more sense to someone who has seen The Wolf of Wall Street.  Having seen Boiler Room is an added bonus.

For those of you who don’t know me, I worked as a stock broker for a brief period of my life.  In the summer of 2007, I decided I should try to start a career at some point and began searching for potential jobs.  While contemplating my future, the thought of being a stock broker finally manifested itself on a Sunday night.  At 3 A.M.  So I did what anyone else would do at 3 A.M. on a Sunday night, I began scouring Craigslist. 

I was relieved to find three firms that posted "no experience necessary" and gladly emailed a copy of my resume to each and went to bed feeling better about myself.  Then, much to my surprise, two of the offices called and left voice messages while I was sleeping to the butt-crack of noon.

I called and set up an interview with one of these two firms for the following day, which was Tuesday for those keeping track. This is still the most bizarre interview I’ve ever been on.

In general, every interview is a variation of the same story.  The interviewer asks a series of questions to qualify you as a candidate.  Why did you leave your last job?  What are your strengths and weaknesses?  Tell me about your responsibilities at your last job?  You get the idea.  You’re there to sell yourself.  Here’s why you should choose me. 

This interview was different however.  The managing partner gave me a hard sell on why I should work there and why their firm is a better option than other firms on "The Street".  I was told the background of the managing partners and how "what they learned at Lehman Brothers" would enable me to be successful at their firm.  He follows that up with, “If you become an employee at this firm you will make your first million within three years.” What?!    
       
I had seen Boiler Room in the theater and realized he was stealing his pitch straight from the movie.  I didn't care.  I was seeing dollar signs and ate that shit up.  Just because he was quoting Ben Affleck didn't mean shit.  I'm going to be filthy rich.  I went to the interview hoping to find a job to potentially make $100k a year and buy a house.  The interview wasn't over and I'm going to be a multi-millionaire now.  Man, was I fucking stupid.

For those who haven't seen Boiler Room it's basically The Wolf of Wall Street except told through the eyes of a low level employee at the firm who is played by Giovanni Ribisi.  Definitely worth the watch and while we're on the subject of Boiler Room, I obviously took the job after the interview but that was not the only aspect of this job that echoed the movie.  This office loved to refer to anyone possible as a "piker."  For those unfamiliar with the term piker, a piker is a stingy or cautious person. So, the guy on the phone won't buy shares? He's a piker.  You don't want to get drinks after work? You're a piker.  Alex Rodriguez went 0-4 last night? He's a fucking piker.  You get the idea.  This office also had one rule.  If you have seen Boiler Room I'm sure you've already guessed it, "Don't pitch the bitch." 

Back to the interview. After 15 minutes of what, in hindsight, appears to have been a cocaine fueled sermon he finally asked his one and only question. 

Can you sell me this pen?

Flash forward to Thursday night.  I'm watching Leo work his magic and he says, "Sell me this pen."

Fuck me.  I've spent the last seven years thinking, "What's the best way to sell a pen?"  I've even prepped an answer in the event that I'm ever asked again.  I've told the selling the pen story countless times and never once encountered anyone who had been asked to "sell the pen" at any point and now it's a major part of an Academy Award nominated picture. (I've since Google searched it and found that it is a common question during interviews for sales positions.)  While I was enjoying the movie, I was also someone bitter.

As I said, I was offered the job and took it.  Everyday I'd commute the two hours, door to door, into work.  I'd spend 12 hours per day on the phone being berated by secretaries all while making $300 every two weeks.  But the money was coming so I stuck it out.

Flash forward to Friday morning.  Having watched the movie the previous night, my experience working on Wall Street was just as fresh to me in my mind as the movie and so I found myself doing something I haven't done in years.  I went online to read the "What's New" section of the Wall Street Journal.

Back when I was working on Wall Street, one of the first lessons I received was that if I looked over and read the "What's New" section I would learn all I needed for the day.  For those unfamiliar with "What's New", it is basically a summary of the big news both in finance and worldwide for the day.

So this is where things got weird for me.  Back to Friday morning.  The first bullet I read is about how Herbalife is being investigated by the FBI for fraud.  So why is that weird? Well it's not on its own, so let us go back to 2007 to make it weird.

But first, some background.  The firm I worked for was modeled after these firms that were shut down for illegal trading but weren't exactly performing illegal trades themselves.  The model at the firm I worked for was to target stocks that were hopefully going to see a significant jump in price in a 2 to 4 month period and then they would sell all holdings for a profit.  So where most large firms look to grow wealth over time and hold positions on certain stocks for years at a time, we were essential Churning accounts to generate commissions. For those unfamiliar Churning is the practice of executing a trade strictly to generate commission and it's against security law. By churning the account my firm would be able to charge their 4% commission 3 to 6 times a year as opposed to the one time at most large firms.  But by being very particular about what type of investors they dealt with, they avoided accusations of account churning and having to forfeit commissions.  Quiet clever actually.

So. 2007.  These 3 to 6 positions I mentioned were accompanied by an elaborate and comprehensive story written by the firms' analyst to sell investors on the stock.  Now picture Leo on the phone in the movie talking up his tech company that was actually a garage.  While these were well known companies we were selling the model was exactly the same.  Give the customer thorough details about the company, ask for them to join you on a small purchase and then wait.  Silence is awkward.  When the excuse came, we had a Rolodex of rebuttals waiting to hit them with before getting back to the script.  Repeat until they buy.  You get the idea.

So the first of these scripts I got my hands on focused on a guy named Bill Ackman. Here's a synopsis of that script.  Ackman was and is the CEO of a hedge fund, Pershing Square Capital Management.  In 2005, Ackman and Pershing Square Capital acquired a large stake in Wendy's International (burger joint) and sold off their Tim Horton's doughnut chain thus giving the company an influx of cash and driving the stock price up, creating great profits for his hedge fund.  Now he was targeting none other than the Target Corporation.

The script went on to explain that the Target Corporation had its own in house credit card for customers and all the land that Target stores were built on.  So we would tell potential clients that Ackman was likely to spin those off much like he did with Tim Horton's to generate profit for his hedge fund.  Ackman's going to make a ton of money on this deal, why shouldn't you? 

So we're essentially dealing the definition of a corporate raider there and for those curious at home, Ackman didn't end up doing either of the two things we told clients he was likely to do.

So, since leaving Wall Street I've found myself still paying attention to the people and companies in these scripts such as Ackman.

Which brings us back to Friday.  A refresher, Herbalife was now being investigated by the FBI for possible fraud.  The reason why this is significant to my story is that Bill Ackman and Pershing Square Capital Management were selling short a position on Herbalife and very publically claimed that Herbalife is a Ponzi scheme.  A short position or selling short is when someone sells stocks on the open market without actually owning the stock.  Idea being that they believe the prize will drop drastically and they will be able to buy the stock at a lower price to fulfill the sale and make a profit.       

So here I was several years later and those events were still impacting my life.  Watching The Wolf of Wall Street brought me back to a time in my life that I had looked at as an epic failure.  My own experiences forbade me from even enjoying a simple movie of similar subject matter.  I was bitter.  Bitter that my becoming a stock broker coincided with the 2007 stock market crash and that my life seemed to mirror and crash in similar fashion.

But in the subsequent days I've taken time to look back on how those experiences, that I've looked at as this monumental defeat, have influenced the decisions and choices I've made in life for the better.

The point being that with time and reflection even the lowest of moments will yield positive results from a certain point of view.   

Turns out I was selling myself short because somehow through the experience I learned how to sell a pen. 

Top 25 Donruss Diamond King Cards

From 1982-1996 the Donruss baseball card company produced the Diamond Kings series. Each year, the series would feature a player who starred the previous season from each MLB team and Donruss relied on artist Dick Perez to captured the players' likenesses.  After rummaging through my old baseball cards, I decided to formulate a list of my favorite Donruss Diamond Kings cards by using a combination of aesthetic value, player's performance, and most importantly, did the card make me laugh. 




25. 1982 - Pete Rose:
What better place to start this list than with the first ever card in the Diamond Kings series and the all-time hits king.  The series got off to a great start with "Charlie Hustle" as card #1 in the 1982 set.    
 

24. 1985 - Alvin Davis: 
 
 
After winning the A.L. Rookie of the year in 1984, Davis was featured in the 1985 set.  Davis wins the award for "best smile" in the series.  He clearly was a big fan of the Diamond Kings Series and couldn't hold back his feelings of joy and elation for being included. 



23. 1986 - Dwight Gooden: 
In 1986, Gooden was coming off a statistically dominant Cy Young Award winning season for the Mets.  I particularly enjoy the single straight line in the background of this card.  An unfortunate but simple foreshadowing of how Gooden's career flat-lined soon afterwards. 
 


22. 1987 - Rick Rhoden: 
Where to start with this card?  How about the terrible stripped Pirates hats?  Perhaps the mustache?  How about the colorful specs of confetti sprinkled around him?  Rhoden appears to be the guest of honor for a party in his name and he couldn't be happier.




 21. 1987 - Jose Canseco: 
This card falls under the category "Best of the Worst."  Canseco comes off looking like a 5'2'' Italian guy named Sal in this depiction instead of being the imposing 6'4'' Cuban-American slugger.  In a youth filled with collecting Jose Canseco baseball cards, I somehow never stumbled across this Diamond Kings card.  Just to set the record straight, it was worth the wait.            

 
20. 1986 - Willie McGee: 
In 1985 Willie was the N.L. MVP.  So fittingly he was featured as the Cardinals representative in Diamond Kings.  For those who never saw McGee, this is a very accurate and well represented painting of him.  McGee wasn't known for his movie star good looks, but he could definitely hit and was a major component of "Whiteyball" for the St. Louis Cardinals.



19. 1996 - Juan Gonzalez: 
At first glance, this portrait appeared to be a simple and straightforward depiction of Juan Gon.  On closer examination however, I noticed the subtle difference in color behind his ear and that his mullet was within view.  Well played Mr. Perez.  Well played.   

18. 1996 - Larry Walker: 
Without question, 1996 was a great year for mullets.  Walker's mane was second to none in the mid-90s as you can tell from this card.  I have to think they chose a side profile just to incorporate the full breadth of Walker's mullet.  The pure volume and extent of this mullet can only be described as intense.  

 

17. 1983 - Rollie Fingers: 
Fingers appears deep in thought while looking to the distance. Perhaps contemplating the vastness of space and time or pondering over the human search for meaning.  It's conceivable that Fingers was determining what do to with his free time knowing he would miss the entire 1983 season.  More accurately though Fingers was giving his, famous waxed handle bar, mustache  the best possible angle to achieve greatness on this card.   
 

16. 1984 - Wade Boggs: 
After his massive 1983 season, Boggs was selected as a Diamond King.  The 1984 set was the one year from 1982-1993 that strayed away from the ribbon like template and used a design similar to MLB playoff bunting.  The one thing I took away from the 1984 series, besides that, was that it was, without a doubt, the peak of the polyester pull over jersey in the MLB.  In fact, I wish a couple teams would bring the look back full time today. 
 

15. 1988 - Ivan Calderon: 
What exactly is going on behind Calderon in this pic?  Not sure if something exploded or if he's supposed to be on a bad drug trip.  He does appear to be a bit uncomfortable.  Much like the murder of Calderon, it appears this mystery will remain unsolved.  On a more positive note though, the Diamond Kings from 1987-1990 featured some great background art, none better however than the radiating Ivan Calderon.


14. 1990 - Bo Jackson: 
Jackson was a two sports star who was nothing short of a revolutionary athlete before flaming out due to injury.  Luckily Bo left us with some amazing material, such as commercials, hand held games, and cartoons to forever remember him by.  While it is debatable where Bo falls on the list of greatest athletes of all time, without any doubt Bo will forever be known as the greatest video game athlete of all time.   


13. 1991 - Roger Clemens: 
During my years of collecting baseball cards, the 1991 Diamond Kings collection was my favorite subset from any of the major card producers.  This is the first of a few entries from the epic 1991 series.  1991 was the first year that Perez switched from the standard portrait model to include action shots into the series.  The action shots used in the 1991 Diamond Kings set, such as this one of Roger Clemens, are the type of paintings you'd hope for when preserving the history of baseball.     


12. 1988 - Andre Dawson: 
Once again we have a player coming off of a MVP season looking absolutely ecstatic in his portrait.  "The Hawk" had just escaped the career shortening AstroTurf of Olympic Stadium in Montreal and won the MVP during the 1987 season, his first with the Chicago Cubs.  Dawson surprisingly is the third of four Hall of Famers on this list.  That number will more than likely double in the upcoming years however.   


11. 1990 - Dave Stewart: 
There were few pitchers in baseball as good as Stewart in the late 80's and early 90's and by looking at the smirk on his face, he knew it all too well.  Stewart put together four straight 20 plus win seasons from 1987 to 1990 for the Oakland Athletics, finishing in the top 4 of the Cy Young Award voting each year but failing to every win the award. 


10. 1990 - Ken Griffey Jr:
From the outset of his career, Griffey Jr. was looked upon as the player who would pass Hank Aaron as the all-time Home Run King, that was until personal injuries and the use of steroids by a particular rival derailed that.  There was no hotter baseball cards to collect during that time period than a Griffey Jr card.  I purchased the entire1990 Diamond King series from a dealer simply because of the inclusion of this card.   


9. 1982 - Gorman Thomas: 
Thomas was a bit before my time with his last season, 1986, corresponding with the first season I can remember following baseball and also having this card of his.  After looking over his career stats, I've drawn the conclusion that, at best, he was a poor man's Pat "the Bat" Burrell.  Frequent strikeouts, low batting average, and an abundance of home runs are key components in reaching cult like status with MLB fan bases.  No surprise why he was popular in Milwaukee.   


8. 1991 - Rafael Palmeiro: 
Palmeiro came off a solid campaign in 1990, but his career had not taking the step to the next level yet.  I'd like to think that Palmeiro saw this card and said, "Look at the anticipation in my eyes.  Look at the confidence I have to make the play."  That was all it took.  Palmeiro knew he had to do whatever it took going forward to become the player on this card no matter risk to body or reputation.  The rest is history. 


7. 1989 - Chris Sabo:        
If we've learned anything throughout the history of baseball it is that solid play combined with a unique style or look will allow said player to amass a large following.  As you can tell Sabo's goggles were 90 percent of his allure to fans.  Dick Perez is no fool either.  Clearly he decided to use visible rays of light that have refracted off of Sabo's goggles to create a mesmerizing background.   
 
6. 1992 - Jeff Bagwell & Frank Thomas(Tied): 
 
Two iconic players from the 1990's highlight the 1992 series.  Bagwell and Thomas are forever linked for being born on the same day and now they can add this countdown to that bond they eternally share.  You're welcome gentleman.   



5. 1991 - Craig Biggio: 
From 1982-1990 Perez experimented with different art styles throughout the individual series but in 1991 settled on the use of a solid color with fading for the background.  The 91 series also included some of Perez's most profound and detailed works with none more exceptional than this portrait of Hall of Famer to be Craig Biggio.         


4. 1993 - Ryne Sandberg:
In the 92 and 93 series, Perez continued the progression of the Diamond Kings by removing the border surrounding the cards.  By making such a simple change the Diamond Kings series went from looking like a simple baseball card to a work of art worthy of accompanying a player such as Ryne Sandberg into the Hall of Fame.    


3. 1994 - Don Mattingly:

  Affectionately known as "the hitman", few players looked better at the plate and more prepared to bat than Donny Baseball.  I've been a Yankee fan my entire life (I know I'm being a bit of a homer with this pick) and have had the privileged of witnessing five championship teams but there was never a moments when Yankee Stadium was rocking quite like this during those title runs.  The image of Mattingly at the plate brings back fond memories of a youth gone by.   


2. 1996 - Mark McGwire: 
Throughout the 15 year series, no portrait captures a player essence better than this painting of Big Mac.  A modern day Paul Bunyan, McGwire traded in the ax for a bat in this tall tale.  1996 started a four year tear where McGwire hit over 50 home runs each season and in 1998 set a then Major League Record of 70 home runs in a season.  Like any other tall tale, it turned out elements of McGwire's exploits were exaggerated and loom large over his accomplishments.   
  

1. 1994 - Dick Perez: 
Taking the top spot is the master himself, Dick Perez.  Previously Perez had been featured on checklists for the Diamond Kings series but in 1994 he added himself to the collection.  This card is a fitting tribute to the man responsible for one the signature baseball card series throughout the 80s and 90s.  Thank you Mr. Perez.  Thank you.   


 
I hope you enjoyed the countdown.  Feel free to check out all of the cards in the Diamond Kings collection right here and continue your own trip down memory lane.  Apologies to the 1995 set which was the only year that failed to be featured in the countdown.  I suppose Perez is granted a one year hangover period after having included himself in the 1994 series. 

The Jose Canseco Project


February 21st is and will forever be the day the "Jose Canseco Project" was set in motion. The “Jose Canseco Project” has had a widespread and lasting effect on the game of baseball and its namesake this blog. For those of you who have never heard this story before; this is the heartbreaking, tragic and unfortunate tale of the “Jose Canseco Project.”

The "Jose Canseco Project" was a secretive operation ran by Major League Baseball's commissioner’s office in the spring of 2002. After playing half a season for the Chicago White Sox in 2001, Canseco sat at 462 home runs, well within striking distance of 500 career home runs for a slugger of his stature.  Even in the twilight of his career Canseco could have hung around long enough to hit 38 home runs. At the time, steroids were suspected by the public and writers but the reach and depths of usage had not become public knowledge yet.  Fearful that someone who had so obviously use steroids would reach 500 career home runs, a statistic that all but guaranteed himself a place in the Hall of Fame, the commissioner’s office took unprecedented action.

In December of 2001, MLB baseball took over controlling interest of the Montreal Expos, coinciding with the sales of the Florida Marlins and the Boston Red Sox. This new controlling interest in one of its franchises allowed the commissioner’s office to alleviate an existing dilemma. On February 21, 2002, the 37 year old Canseco was signed by the Montreal Expos and brought to spring training to be there every day left fielder, thus the “Jose Canseco Project”was set in motion.

On March 27th, just six days before the start of the season, the Expos inexplicably released Canseco. By being released that late into spring training, Canseco was left with nowhere to turn since all other MLB rosters had already been assembled and were preparing for the impending start of the regular season. The MLB commissioner’s office had successfully prevented Canseco from obtaining a spot on a MLB roster through its shrewd actions.

In a move that they thought and hoped would protected the integrity of the game, the commissioner’s office set the pieces in motion for the ultimate unveiling of its dirty little secret. In the spring of 2004, Canseco made one last-ditch effort to reach the Major Leagues while trying out for the Los Angeles Dodgers. After this last attempted failed, Canseco turned his back on the game that had ultimately betrayed him.

In 2005, Jose Canseco released a Tell-All book entitled, Juiced: Wild Times, Rampant ‘Roids, Smash Hits, and How Baseball Got Big. The book became a “tipping point” in the public knowledge and discussion of performing enhancing drugs in Major League Baseball and throughout the sports world. The book provided answers and generated many more questions pertaining to the “Steroid Era” in Major League Baseball. By avoiding the undeniable truth and concerning themselves with statistics, the commissioner’s office put off the underlying problem and left the game with a bigger black eye than need be.

The fear that Canseco would bring steroid use to the forefront became a self-fulfilling prophecy for Major League Baseball. By blackballing Canseco, the commissioner’s office gave him the motivation and the fire within to write a book that would tarnish his own legacy but more importantly reveal the truth about the game of baseball.